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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 93
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20 Most followed brands on Instagram

Unmetric

So what are they offering to keep their audience engaged? The brand’s content strategy centers around behind-the-scenes photos of fashion shows, product promotions, and new product launches that boost their engagement rates. Gucci runs several campaigns on Instagram that garners a lot of engagement. Fashion dominates Instagram.

Instagram 155