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The KISS Method For Determining Social Media ROI

SocMed Sean

To avoid the loss of employee knowledge, you can leverage social media by creating an internal platform where your subject matter experts can share their knowledge, thus preserving it for organizational use. Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know.

ROI 269
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

If the goal is to facilitate discussion, improvement of the product or service or quick easy access to 'someone' who can resolve a problem, I don't care if it is the president of the company, a designated CSR or the PR agency who is going to make sure the suggestions, complaints, promotions are handled properly from the customers perspective.