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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” Timberland is one of the best examples of a company that is socially responsible. Here are the highlights of change.org’s suggestions.

Brands 132
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Over half of all social traffic to B2B sites comes from LinkedIn. 91% of marketing executives list LinkedIn as the top place to find quality content. .

LinkedIn 144
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. Marc Meyer. -