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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. We like Visible a lot.

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Realmon9 is the first Google app for monitoring social media.

Tools 49

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. We like Visible a lot.