Bravo Dan Gilbert – a PR stunt that worked
Jeff Esposito
JULY 21, 2010
That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. The prices are high as hell for sporting tickets so unless my meal equals the unused ticket I would not participate. Think he should have done what Abe Lincoln would have done. Write it, and burn it.
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