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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Think he should have done what Abe Lincoln would have done. Write it, and burn it. I especially like the Dawg Pound idea. You nailed it–the team can't do this, but the fans certainly can.

Jive 30
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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

The digital networked realm will be entered from silos as "everywhere locations", "miscellaneous filing categories", "amateur expertise", "social capital" and "free revenue". Creative Commons Attribution-Noncommercial-Share Alike 3.0 collaborative digital documents, etc - as Michele is already doing here.

Project 100