Pricing gaffe leads to PR, SM fail for TGW

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon.

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13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

Pricing: Licensing starting at $0.99 Licensing: Free (public domain) & Creative Commons. Price range: Public domain & Creative Commons. Price range: Tracks starting at $1. Price range: Unlimited downloads start at $99/year.

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12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

Richard Byrne responds to a teacher frustrated by “students are getting when they search on Google Images” with details of eight free-image alternatives, including the Morgue File , (“a search engine for public domain and Creative Commons licensed pictures.

Prospecting for new clients with social media

Photo by mkhmarketing / Creative Commons BY. And you can’t beat the price. Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend. Post by Michael Gorman.

Honoring America's Heroes

Justin Levy

Thank you to all of the men and women who have paid the ultimate price to keep us safe. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

Free Culture and Attention as Currency

Waxing UnLyrical

” With “free,” we imply Freedom at almost a Zero price. Image: Loius Volant on Flickr, Creative Commons.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Lumen5 : Think you need a videographer or some high price video editing software to create compelling videos?

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The Importance of Good Images

Proactive Report

You can use images tagged as Creative Commons on Flickr. Or find a good source of interesting and creative images, like Fotolia. It’s open to everyone, not just high-priced professional photographers. An image is indeed worth a thousand words.

6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Photo Dropper is a free plugin that aggregates creative commons images and makes them available to you from directly within your WordPress dashboard.

The Growth of Demand Discovery

Justin Levy

Demand, or the creation of it, can be broken down into three distinct, yet dependent parts: Demand Generation Commonly referred to as Awareness, encompasses traditional media such as Television, Radio, Print, Billboards, and so on.

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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. An impassioned audience cares less about price and more about how they feel about the product (think: Apple). In the marketing world, we toss around some language that can be confusing.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

This means that fund managers and capital venture firms scooped up the lion’s share of the share leaving a few scraps behind for the consumers, who likely bought at inflated prices. With a share price hovering around $25.00 Working for any publicly-traded is a unique experience.

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

Especially when it’s this reasonably priced. Remember, even “free&# has a price. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL!

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Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

has become the standard for URL shortening; Klout has become the standard for influence measuring; and Creative Commons has become the standard for digital copyrights, CMP.LY Pricing for CMP.LY

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7 SEO Mistakes That Could Harm Your Blog


Another common SEO mistake that many bloggers make is going overboard on tag clouds, related posts, and navigational links for their readers. Money talks for many bloggers, and they will often make the mistake of trying to save some cash by hiring lowest priced virtual assistant or outsourcing providers to write their blog content or market their brand online. This is yet another perfect example of why SEO should not be substituted for common sense.

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First the PC. Second the Web. Third the Cloud. And Now.The Chain - Why Bitcoin is Not Just a Currency - It's a Platform!

Stay N' Alive

It''s freely shareable and can be copied and distributed (or linked to) via Creative Commons Attribution license. What if you could transfer stock to another individual, without a stock broker or stock certificate? What if you could sell your home, without a real estate broker or deed?

The Yellow Pages Equal Spam

Justin Levy

As a business owner I would rather a true number of households that are estimated to use the phone book with the price adjusted accordingly. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

Fetching Friday – Resources Mashup & Yosemite


19 Unexpected Sources of Inspiration – Whether you need to boost your creativity, learn something new, or just smile, here’s what we’ve been sharing with each other lately to inspire us to push ourselves. Get creative with your photos.

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The Content Producer’s Copyright Checklist


My bare-bones rulebook for using other people’s content looks like this: Only use content that’s identified explicitly as being available for reuse under the creative commons or open content licenses. For example, you might decide you’ll only publish completely unique content over which you own all rights, in a bid to ensure that when you sell the site in future, you get the best possible price for the content itself.

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How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools

Writtent Blog

Here are a few of our favorite resources for creating custom images: Many resources for royalty-free images licensed under creative commons provide low-res options that can be difficult to use, or stiff stock photos. There’s a lot to consider when designing a blog.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

” Guest post: 7 powerful headline techniques to skyrocket your blog traffic by Creative Ramblings. 5 ways to promote your blog by commenting on others by Creative Ramblings.

Affiliate Marketing: Cult or Cash Cow?


Last year, I considered doing her online business course but was overawed by the price. The price was the same, but a year had passed so I’d had time to get used to it. Image by unknown photographer, licensed under Creative Commons.

Paywall for and Online Community Social Media

Laurel Papworth

The price point opens at $2.95 Not that I have any say in it – Fair use laws and my Creative Commons licence ensure that my content is free to roam the ‘net as long as it is not sold. Can the Third Estate (Common workers) merge with Press.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Paid Media: Buying Attention at Bargain Basement Prices. Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Look at’s current price.

Case Study: An Experiment with Short Form Content


The image was a creative commons licensed photo, and I toyed with the idea of adding the photo to the original post as an update – but as I pondered it, I wondered if maybe it was an opportunity to do something a little different.

The ProBlogger Top 20 of 2012


Image courtesy Lore & Guille, licensed under Creative Commons So to help you out, I’ve compiled this list of our 20 most popular articles from 2012. Welcome to 2013! Are you ready for the year ahead?

Behind the Scenes of a Successful Blog Acquisition [Case Study]


Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. Pricing the blog. Yet the seller wanted a very high price.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Price: Free or $10/month. Price: Free or $4.99/month. (If Price: Free. Price: $299 onwards (for the entire user-generated content marketing platform). Price: Free. Price: Free. Price: Free, $10, and $25. Price: Free. Price: Free.

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Makers by Cory Doctorow

The Way of the Web

Before I go into the book itself, it’s worthwhile noting that you can download it for free in almost every conceivable e-format and licensed under Creative Commons from Cory’s site , as well as buying the print version in the normal manner from the usual retailers ( such as Amazon – Makers aff link).

The Bamboo Project Blog

Buzz Marketing for Technology

The price is right--FREE and OPEN TO ANYONE! Create common meta language to provide semantic meaning to various forms of learning. Strength of network comes not from common identity but from diversity. Creative Commons Attribution-Noncommercial-Share Alike 3.0

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

The Common Craft Store. The Common Craft Show. Search Common Craft: Being Lightweight: Tools We Use. We only know basic html, so when were working with designers on a new Common Craft site, we make easy, lightweight management a big priority. Common Craft is 5!

How the Podsafe Music Network Works

Bare Feet Studios

You can also check these other sites for podsafe or Creative Commons-licensed music: Ioda Promonet Ariel Publicity Jamendo Do follow the funeral link to listen to Ken’s beautiful music.

Selling Soft, Willy Loman

Jeff Esposito

To their credit, they pushed me to the lesser priced version due to my lack of photography skills.

The Ultimate List of Social Media Definitions You Need to Know


Face filters on social apps like Snapchat and Instagram Stories are the most common examples. Common chat platforms include WhatsApp and Facebook Messenger. Creative Commons. billion works in the Commons, which can be shared in various ways.

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Heavyweight Help: The Complete Guide to Getting Started on Pinterest


Image by hydropeek, licensed under Creative Commons. You can also use the links at the top under the Pinterest logo to show everything being pinned at the moment (or everything in a certain category), only videos, popular pins, and gifts by price. Current price: $25.

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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

The prices are high as hell for sporting tickets so unless my meal equals the unused ticket I would not participate.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. Using Flickr’s advanced search, you can browse photos that are specifically made available under a Creative Commons license , allowing you to use them with attribution in blog posts, etc. Pricing is very reasonable, as you can download and use 60 images a year for just $229.

Jumping Over a Mountain |

Buzz Marketing for Technology

With gas prices skyrocketing faster than your jet pack, social media and remote working may be more a neccessity than a “nice-to-have.&#. Creative Nomads roaming (or jetpacking) from collaborative campfire to collaborative campfire. All contents Creative Commons licensed.