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Lessons to learn from Blekko and T-Shirt marketing

The Way of the Web

Put that at a CPM of say $10, and that’s another $100, before we look at how the offer has spread via social networks, social sharing sites, and other word-of-mouth routes. Equivalent CPM ads: $100. So that’s potentially about $10,000 worth of links. Then there’s the offline impact. Design: $500.

CPM 33