Studies Determining The Value of a Facebook Fan
Mindjumpers
AUGUST 17, 2011
by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. … This is the conclusion made by Hitwise , an online competitive intelligence service. For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year.
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