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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences.

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Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. This then allows Facebook’s oCPM system to automatically deliver ads in the most financially effective way to achieve the desired goals.

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Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. This then allows Facebook’s oCPM system to automatically deliver ads in the most financially effective way to achieve the desired goals.