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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media. Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices.