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What drives participation in a social network?

Direct Marketing Observations

Conversations become just that, conversations, when someone responds to you. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. What is the common theme there? Validation. We need that reaction.

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When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Gresham and others.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. Shortly after I posted this, a conversation started on Twitter between myself and a couple others. Within minutes Coke had jumped into the conversation.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views.

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