Remove Content management systems Remove Engagement Remove Hashtag Remove Tourism
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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

Airlines 155
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Foundations for integrated digital marketing

Sherrilynne Starkie

Paid Media : This is advertising, sponsorship and other ‘for money’ ways of extending reach and boosting engagement. But make sure your website has an easy-to-use content management system (CMS) so you can update it often. It could be via a retweet, an Instagram comment or a LinkedIn share for example.

Marketing 284