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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

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Foundations for integrated digital marketing

Sherrilynne Starkie

But make sure your website has an easy-to-use content management system (CMS) so you can update it often. Establish and publish your brand and or campaign hashtags to your profiles too, so that people can find them easily. There are lots of low-cost options such as Shopify and Squarespace among others.

Marketing 284