Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Proactive Report

APRIL 23, 2010

Social search makes it possible to find content in status updates, real-time search, generating, labeling, and finding user-generated content, ‘long-tail’ events and interests, finding vs re-finding, and trend identification. times more likely to search on that brand’s terms. Create social media-influenced paid search campaigns.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190