Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. MORE

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. MORE

Organic search yields some of the most qualified leads of any form of marketing. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. MORE

The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8 MORE

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Two-thirds of comScore’s U.S. MORE

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. MORE

Search has always had their quirks and they recently have stated that they’ve not really been a “search destination&# , Yahoo! Search. Organic Search, the free search results, not Yahoo! Search Marketing, their Paid Search (their Pay Per Click). Take a look at the search results for “mobile home&#. search results for “mobile home&# to Google’s “mobile home&# : Mobile homes are where people live. MORE

Social content has been creeping into search for a while. and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. “Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. times more likely to search on that brand’s terms. MORE