Facebook Account Optimization and Organization Techniques
Jon Loomer
NOVEMBER 6, 2018
Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? A/B bidding check to see comparisons. Is my CPA going up/down? I pull out these metrics and save them as a daily report, which I then run for each client. Is my CTR going up/down? CTR (Link).
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