Company Lurker Metadata Tips 
Sprout Social
OCTOBER 31, 2016
Here are some tips: Use the same image you use on your other profiles for consistency. We can see from her title that she will be pinning tips on blogging and entrepreneurship. Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website.
Hootsuite
MARCH 31, 2020
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. For brands, the company logo is usually the best avatar choice.
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