Company Delicious Marketing Visible Technologies 
Proactive Report
JUNE 24, 2010
Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. There are many monitoring tools on the market now. Visible Technologies.
Razor Social
MARCH 30, 2016
89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be saying something positive or negative about your company. Attensity is a social analytics and engagement platform specifically designed for very large companies.
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