5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network
Bill Hartzer
NOVEMBER 29, 2012
These lists will consist of the keywords you are using to go after certain topics and groups of people, and when you test them against each other you’ll garner information on how well those audiences perform and meet your needs. Keep a close eye on the results, and you’ll lower CPA while yielding higher conversions.
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