Finding The Perfect Pitch
Twist Image
APRIL 18, 2012
I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). Nike and can say that they want to beat Converse in the marketplace, but what's really happening is that the agencies are trying outwit one another.
106 
Let's personalize your content