JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The All Facebook post was updated about the violation on Friday August 14th so I can only assume that JVC USA and RFI Studios were notified as well.

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Finding The Perfect Pitch

Twist Image

Lastly, if you're a smaller brand looking to grow, ensure that you have the resources within your company to not only manage this bigger relationship but that you have the time, energy and finances to work with an agency partner that has, traditionally, worked with bigger clients. Prior to the formal pitch and being chosen as one of the three agencies that make it down to the finals, there is usually a quick RFI phase where the brand can better understand the agency.

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How To Hire A Marketing Agency

Twist Image

I once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. At the end of the day, both the brand and agency don't succeed when both companies are not firing on all pistons. The process of hiring a Marketing agency feels old.

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

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Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. COMPANIES MAKING AN IMPACT ON COGNITIVE TECHNOLOGIES. The MIT partnership is one of several IBM has established lately; the company’s VP of Cognitive Computing, Guru Banavar, is also pursuing AI in decision making, cyber security, deep learning for language, etc.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. The participants asserted that aside from occasional use of some formal company-wide business processes such as expense reimbursement and procurement, they did not use any formal business processes. The knowledge worker is the owner of the personal work process, whereas the company process is perceived to be “automated” and without an owner.