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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Create informational podcasts about a product’s overall space, not just the product.

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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. Next to the use of social network sites you can also use proprietary community platforms.

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