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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Consider the value of hiring a community manager. Improve customer retention?

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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Next to the use of social network sites you can also use proprietary community platforms.

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