Convince & Convert

MAY 8, 2012

As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes. It’s a one-sided conversation.

Communities 154

Communities Brands Lurker Facebook 154

SocialFish

MARCH 3, 2011

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users.

Communities 221

Communities Collaboration Statistics Lurker 221

Diva Marketing Blog

APRIL 9, 2009

To help you understand how to participate in the "new" conversation without getting blown-up. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45