Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and known communities.

B2B 116

B2B Communities Apple Hosting 116

Waxing UnLyrical

SEPTEMBER 13, 2013

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area.

Blogger 263

Blogger Strategy Technorati Community building 263

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . 6 Tips for B2B Brands Community-building.

B2B 121

B2B Communities Brands Loyalty 121

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Sprout Social

FEBRUARY 16, 2023

Instead, it’s determined by their place in the greater cultural conversation. “I A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. Dietrich considers building this type of brand affinity to be a skill built over time.

Social Media 113

Social Media Marketing Atlassian Team 113

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Play Digital’s Bathtub Challenge. Nike’s “Dream Crazy” Video.

Campaign 91

Campaign Social Media Brands Apparel 91

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

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Report Social Media Metrics Aggregator 147

Sprout Social

APRIL 11, 2022

Rather than a handful of big companies (like Google) running everything, the users own, operate and contribute. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. Additionally, many web3 communities are congregating around DAOs (Decentralized Autonomous Organizations).

Brands 90

Brands Applications Communities Yahoo 90

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. How would you feel if a company sent a sales pitch your way right now? Now may not be the time to close sales, but it is a great time to build relationships and engage with your followers.

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

APRIL 22, 2019

They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. After a year of scandal, trust in social media companies has never been lower. It will be important to invest in transparency, community building and creating personalized interactions.

Trends 143

Trends Social Media Instagram Influencer 143

agora pulse

JANUARY 30, 2021

Use live video for community building. And according to Jeff Sieh and Ian Anderson Gray, video builds a trust factor that, in turn, helps to build an audience without borders. From within a company or brand, it’s easy to lose sight of how the company actually comes across. Need inspiration? In Conclusion.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

MARCH 25, 2020

The age where you must embrace conversation, human connection and meaning in dialog, not just one to many show up and throw up content. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. It's not about building you. You can run but you can't hide.

Brands 78

Brands Smart Phone ROI Social Media 78

Buffer Social

DECEMBER 12, 2023

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact.   With a decade-long career in content creation and social media, Matt has worked with fast-growing tech companies like AppSumo, ConvertKit, and Podia, gaining valuable insights into content creation and automation. 

System 89

System Content Fashion Template 89

Sprout Social

JULY 19, 2022

SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Hashtags group together similar conversations to help people find content that matters to them.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Build a content equation. View this post on Instagram. Pre-plan videos.

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Template Templates Social Media Video 97

Later

AUGUST 25, 2021

a company website, or Instagram account). Hosting weekly conversational series on Instagram Live and integrating sponsored events online discussing topics like financing, Create and Cultivate successfully offer valuable content digitally. . #2: After all, community building happens on-screen and off. .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Oktopost

APRIL 30, 2020

Attendees can connect and converse with each other in the event feed. This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

agora pulse

APRIL 4, 2019

Encourage conversation on the ad. Once, I worked for a company that ran a big social media campaign about how its product was made. During the conversation, users may ask questions related to what you’ve written. Both focus on organic, authentic relationship and community building (at least when done correctly).

Social Media 107

Social Media Content Campaign Authentication 107

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Social media is, above all, a community, not a soapbox.

Social Media 83

Social Media Content Newsletter How To 83

Techipedia: Tamar Weinberg

JUNE 19, 2012

Customers who participate, create content and connect with other community members become loyal brand advocates. They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. An effective support community relies on members to generate much of the support.

Cost 135

Cost Communities Drupal Forums 135

Ignite Social Media

MARCH 31, 2023

We strive to be part of the change — making sure that equity for women in the workplace is not just a conversation but an actual reality. From providing career advice to discussing industry trends — this type of support can go a long way in helping women find their voice, take control of their careers, and set new standards for success.

Team 78

Team Policies Resources Construction 78

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

MAY 8, 2012

As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes. It’s a one-sided conversation.

Communities 154

Communities Brands Lurker Facebook 154

Pixlee

JUNE 17, 2020

Putting the Customer at the Center of the Conversation. UGC provides substantial value to customers because it puts them at the center of your brand’s conversation and messaging. It adds personalization to the customer experience and helps you build a community around your brand.

UGC 53

UGC Brands Apparel Communities 53

agora pulse

DECEMBER 23, 2020

Community Building and Customer Research Books. Want to get to know your audience and grow your social media community? Brand Experiences: Building Connections in a Digitally Cluttered World | Steve Randazzo. These books can teach you how to build mutually beneficial relationships with influencers: 22.

Skills 195

Skills Social Media Marketing Influencer 195

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Akamai Marketing

SEPTEMBER 13, 2011

Why should you care if you have community vs. audiences? Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities don’t care don’t care if you made a mistake, so long as you admit it. Interested in a community vs. an audience?

Communities 174

Communities Creative Commons Buy Advertising 174

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. But despite its e-commerce leanings, all kinds of businesses thrive on Instagram — from SaaS companies like Later to publishers like Fast Company.

Platform 78

Platform Social Media Small Business Instagram 78

Jeff Esposito

MAY 6, 2013

Known for his culture-first mentality, Hseih feels that by forcing employees to interact with folks across the company when entering and exiting the office, relationships can grow regardless of business function. People matter – company cultures lie within employees. Relationships are key – who do you talk to regularly in your office?

Community building 46

Community building Project Communities Company 46

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

SocialFish

MARCH 9, 2011

GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Taking the place of their magazine website, it houses archived and current issues, beefing up community content and helping with SEO. But they didn’t do it alone.

Case Study 180

Case Study Study Communities Joomla 180