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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Build community platforms around real communities of shared interest. Could this role improve customer service?

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Audiences or communities? Defining the new social media landscape

Sprout Social

The audience is there to be entertained, informed or persuaded, not to join the dialogue. Now think of a community, like a small town. Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. There are few passive observers in a community.