Communities Platform Policies RFP 
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I find that all of these changes are made all the more interesting because it’s happening around the same time that Facebook is making massive changes to its advertising platform. Ian: It runs the gamut.
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I find that all of these changes are made all the more interesting because it’s happening around the same time that Facebook is making massive changes to its advertising platform. Ian: It runs the gamut.
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