DigitalPR Chat #1 Content and KPIs
Proactive Report
FEBRUARY 7, 2016
A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. and, of course, KPIs.
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