Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) Give your customers a voice in the communities where they already have influence.
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