Communities Groups Paid Search Syndication 
Firebelly
FEBRUARY 2, 2010
Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."
Firebelly
FEBRUARY 26, 2010
And to ensure they’re made to feel a strong part of your online community. By Jack Neff In the digital world, a small group of people can be all it takes to create a PR nightmare. The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans. Can One Bad Tweet Taint Your Brand Forever?
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