Communities Findability Loyalty Real Estate 
Pam Moore
JUNE 21, 2019
Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Findable – If your target audience can't find it, it's all for nothin'! Engages – People are inspired to click, double click, comment and become part of the community. Source: Wikipedia. Know your audience.
Webbiquity SMM
AUGUST 28, 2012
You want loyalty? It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition? Quantify the biggest brand topics.
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