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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

If you’re using paid ads, conversion metrics also include cost per click and CPM. Instagram Story Highlights are another way to maximize your profile’s real estate. Good copy can build empathy, community, and trust. It can be a great source of user-generated content and encourage community among your fans.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

.&#. 10 Ways to Grow Your Facebook Page Following by Social Media Examiner. In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base.