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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Marketers are being forced to find ever more cost effective ways of engaging with users. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. is a post written by Tamar Weinberg. ]. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. With permission, I am publishing the unedited version here.

Brands 139
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279