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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. For better or for worse, this is an outcome from our advancements in technology.

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Debunking Five Social Media Myths

Socialized

Running a business is a complex affair requiring complex communications. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. Could you imagine negotiating a contract 140 characters at a time? The CEO Needs to Blog.