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Train Wreck! The 3 Types of Self-Destructive Corporate Tweets

Convince & Convert

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom.

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. The company deleted the entire @SweetLeafApril account.