Communities Community Platforms Cost Focus Group 
The Realtime Report
APRIL 26, 2018
You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. In recent years the way customer feedback has been collected has moved into online qualitative market research to cut costs and speed up the process.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
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