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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.

RFP 159
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. Table 1 shows the grouping of participants by job title and the number of participants in each group.