Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results
Direct Marketing Observations
JANUARY 19, 2010
Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP. From the RFI, you can eliminate roughly half of the prospective vendors on you list.