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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. In the comments of the All Facebook post two people involved in the promotion (author Dennis Yu of BlitzLocal and Ruder Finn’s Andy Pray) have insisted that the sweepstakes was implemented with Facebook’s knowledge and approval. Apparently it does.

RFI 156
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.

RFP 159
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. What’s the difference between RFP, RFQ, and RFI? A request for information (RFI) is something a business may put out to understand the capabilities or solutions different vendors can provide. Core values.

RFP 143
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.