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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

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What government agencies need to know about social media archiving

Sprout Social

Unlike traditional public records, social media records are instantly viewable to the public once created by your agency and your constituents. not spam) comments, replies, mentions and DMs can all count as public record once published on your social profiles. Platforms retain social media content, but only for so long.