article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer. CPA (Cost Per Action) is a great KPI. To measure CPA, you must divide advertising costs by the number of target actions (e.g.,

Metrics 52
article thumbnail

14 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

Keyhole.co

Frequent collaboration and communication allow for back and forth on leads created and leads received, assisting both teams in optimizing strategies and quantifying efforts to increase overall efficiency.” The same reporting and automation tools are used and made available to both teams, so alignment happens organically.