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Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. A pharmaceutical company tried to generate new product ideas by tapping suggestions from visitors to its corporate Web site. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. Forgot Password? work Web 2.0 Your e-mail address* Send me a copy. adoption.

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How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc. Health (1). Edith Dream Think Act --> Edith Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. 9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. s want.

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