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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

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Airlines Instagram Tourism Hotels 155
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Foundations for integrated digital marketing

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Before you can launch any campaign, you need the following things in place. Ok, so what is integrated digital marketing?

Marketing 284
Marketing Tourism Content management systems Meeting 284
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