A New Twist on Content
Social Media Marketing
OCTOBER 3, 2012
The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc.
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