Digital PR Content – Campaign or Conversation?
The Proactive Report
JANUARY 6, 2016
The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. They created a community of brand advocates.