How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Building Your Promotion Plan Across Paid, Earned and Owned Media. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content?

45 Marketing Tools to Consider for 2017

Razor Social

It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. You can start with a free version which offers some limited but useful analytics features, and later decide if you want to upgrade to a paid version. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics. BuzzStream.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.