How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Building Your Promotion Plan Across Paid, Earned and Owned Media. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content?