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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? This is where most marketers go wrong. Engage Your List.

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The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. Continue the conversation on our Facebook or Google+ pages. So what causes an editor to show interest?

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Content Marketing content marketing pitch strategy publishers target audience visualization' Image via BigStockPhoto.com. Work History.