Brands Fashion Lurker System 
Sprout Social
OCTOBER 6, 2016
Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets. In fact, what you truly need is a management system. This keeps your fans engaged and turns lurkers into advocates for your brand.
ProBlogger
SEPTEMBER 11, 2010
The fact is, most of us are lurkers by nature. There are far too many log-ins and passwords in our lives, and nothing will reduce the number of comments you receive more than a complicated system that requires users to create yet another account in order to join the discussion. Fashion’s Night Out. Lesson: Reduce spam.
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