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How to Make the Most of Your Social Media Budget

Sprout Social

In fact, what you truly need is a management system. This keeps your fans engaged and turns lurkers into advocates for your brand. Analyze task times: View and analyze your team’s task and completion time ratios so you know you’re quickly responding and working in an orderly fashion. Invest in your audience and your team.

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Blogosphere Trends + Encouraging Comments

ProBlogger

The fact is, most of us are lurkers by nature. There are far too many log-ins and passwords in our lives, and nothing will reduce the number of comments you receive more than a complicated system that requires users to create yet another account in order to join the discussion. Fashion’s Night Out. Lesson: Reduce spam.